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Title details for The Automatic Customer by John Warrillow - Available

The Automatic Customer

Creating a Subscription Business in Any Industry

by John Warrillow
Don Hagen
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you're in—is finding and keeping automatic customers.
These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

  • Creators

  • Publisher

  • Release date

    March 1, 2015

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781469031361
      • File size: 151377 KB
      • Duration: 05:15:22

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      November 17, 2014
      What if a company, no matter the size or industry, could attract repeat customers and recurring sales without having to resell its goods or services every single time? SellabilityScore.com founder Warrillow (Built to Sell) successfully empowers readers with this primer on transforming any business into a subscription business. He explores the move by companies like Apple and Amazon into this area and shows how subscribers increase value, smooth out demand, generate automatic payments, and stay recession-proof. Warrillow doesn’t neglect the inherent challenges, but where most readers will want to focus is on the nine subscription business models he provides. These different approaches, which include membership websites, private clubs, and subscription-based e-commerce, each come with advice from insiders and tips on the types of business best suited for that particular model. The book’s final section offers shortcuts for setting up and building a subscription-based revenue stream, along with solid guidance for measuring progress, viability, and performance. Warrillow also deals with funding growth, the psychology behind selling a subscription, and scaling a business. Full of valuable advice that will smooth the way for more predictable income, this book will help ease the transition to a subscription model.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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