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Basic Black

The Essential Guide for Getting Ahead at Work (and in Life)

Audiobook
2 of 2 copies available
2 of 2 copies available
Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn’t sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune’s “50 Most Powerful Women in American Business” for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved “the 360° life”–a blend of professional accomplishment and personal contentment–and how any woman can seize opportunity in the workplace.
No matter where you are in your career, BASIC BLACK offers invaluable lessons that will help you land the job, promotion, or project you’re vying for. Throughout the audiobook, Cathie offers fascinating glimpses of media and business personalities, but at the core of it are her candid, personal stories. BASIC BLACK provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You’ll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you’ll be inspired to pursue your passions and achieve your very best.
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  • Reviews

    • AudioFile Magazine
      Cathie Black acknowledges that she's a woman who has had great success in designing a career that enables her to do what she loves. She believes that her high energy, her positive approach to work, and her balance between business and personal satisfaction have application to any career at any level within a company. Bernadette Dunne helps listeners feel that Black is talking directly to them. Her understated but intense narration allows the author's personality to shine through. Dunne showcases the sincere conviction that underlies all of Black's anecdotes and advice: With the right attitude, preparation, and focus anyone can find a job that will bring satisfaction. J.E.M. (c) AudioFile 2008, Portland, Maine
    • AudioFile Magazine
      A tasteful blend of solid advice and personal stories, this fast-moving audio by the president of Hearst Magazines speaks to the heart about what it takes to thrive at the highest corporate level. The confidence reflected in illustrations from her career is startling at times but is expressed without arrogance or combativeness. Her advice on understanding corporate politics, being paid what you're worth, and moving beyond personal minefields and misogyny is steady and uplifting. Black is not a professional reader by any stretch, but the message in her writing is so inspiring and her wisdom so pervasive that the sound of her voice becomes soothing and makes the listener wish for more. T.W. (c) AudioFile 2008, Portland, Maine
    • Publisher's Weekly

      August 13, 2007
      Media mogul Black, president of Hearst Magazines (Cosmopolitan
      , Esquire
      , Harper's Bazaar
      and O
      ), delivers a memoir masquerading as a guide to career and life. Enthusiastic and hard-working, Black was one of the first women to take a major role in American magazine and newspaper publishing. She came to Hearst by way of New York
      magazine, where she was the first woman publisher of a weekly consumer magazine, and USA Today
      , which she helped build from a small upstart into one of the country's most widely read daily papers. Though she positions herself as a role model for professional women, her advice is slim and scattershot. The book mainly consists of anecdotes from her working life and fawning praise for Al Neuharth, retired chairman and CEO of newspaper publisher Gannett Co. and her unofficial mentor. It's an interesting portrait of a groundbreaking career, but Black backs up her own story with only a note or two of advice, waiting until nearly the end of the book to tackle what she originally claims is her main point: the “360 Life,” or the difficulty of balancing work with personal life. While the author's life is an interesting one, readers looking for tips will do better with a more pointed book.

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  • English

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